General Research / Outreach
The General Research/Outreach team manages GHI's public presence, social media, newsletter, events, and external communications.
Team Objectives
- Strengthen GHI’s existing supporter network through regular updates on project activities, outcomes, and opportunities for engagement.
- Expand GHI’s audience across diverse communities through outreach, communications, social media, and public-facing platforms.Expand GHI’s audience across diverse communities through outreach, communications, social media, and public-facing platforms.
- Share accessible information about pharmaceuticals, essential medicines, global health policy, and health equity in ways that encourage dialogue and engagement.
- Support scholarly publication efforts by assisting with references, citations, literature searches, formatting, submission preparation, and related editorial tasks.
- Develop written materials for the GHI website, including project descriptions, blog posts, research summaries, team updates, tool explanations, and educational content.
- Coordinate events, seminars, watch parties, symposiums, and outreach activities connected to GHI’s mission and current priorities.
- Provide additional research, writing, administrative, and project-management support as needed.
Resources & Links
16Updated February 18, 2018 — guidelines for all platforms
Standard citation and referencing guidelines
Updated July 2021 — guidelines for group leaders
General handbook for all team members
Guidelines for referencing, submissions, and publications
Guidelines and resources for project managers
Guidelines for developing and managing courses
Generate graphics for social posts, correspondence, and data visualizations
Official Canva learning resources
Centralized administration for Twitter and Facebook accounts
Official Hootsuite support documentation
Newsletter design and dissemination platform
Mailchimp 101 onboarding guide
Mail merge and CRM platform used by the team
Getting started guide and knowledge base for HubSpot
Project management software used for team coordination
Onboarding — First Week Tasks
- Master the referencing system (complete referencing assignment in week 1)
- Develop competency in gathering authoritative background sources
- Review the Social Media, General Research, and Grants handbooks