General Research / Outreach
The General Research/Outreach team manages GHI's public presence, social media, newsletter, events, and external communications.
Team Objectives
- Reinforce GHI's existing supporter network through regular updates about activities and results
- Grow the audience among diverse social media communities — industry professionals, medical practitioners, advocates, and scholars
- Distribute pharmaceutical and global health information and facilitate dialogue via Twitter and Facebook
- Establish the Global Health Impact Project's distinctive organizational identity
- Support paper authorship through references and submission assistance
- Generate written materials for the GHI website
- Coordinate events, seminars, and symposiums related to GHI objectives
- Furnish additional research assistance as requested
Resources & Links
8Google Doc
Social Media Handbook
Updated February 18, 2018 — guidelines for all platforms
Google Doc
Referencing Instructions
Standard citation and referencing guidelines
Link
Canva
Generate graphics for social posts, correspondence, and data visualizations
Link
Canva Tutorials
Official Canva learning resources
Link
Hootsuite
Centralized administration for Twitter and Facebook accounts
Link
Hootsuite Help Center
Official Hootsuite support documentation
Link
Mailchimp
Newsletter design and dissemination platform
Link
Mailchimp Getting Started
Mailchimp 101 onboarding guide
Onboarding — First Week Tasks
- Master the referencing system (complete referencing assignment in week 1)
- Develop competency in gathering authoritative background sources
- Review the Social Media, General Research, and Grants handbooks