General Research / Outreach

The General Research/Outreach team manages GHI's public presence, social media, newsletter, events, and external communications.

Team Objectives

  • Reinforce GHI's existing supporter network through regular updates about activities and results
  • Grow the audience among diverse social media communities — industry professionals, medical practitioners, advocates, and scholars
  • Distribute pharmaceutical and global health information and facilitate dialogue via Twitter and Facebook
  • Establish the Global Health Impact Project's distinctive organizational identity
  • Support paper authorship through references and submission assistance
  • Generate written materials for the GHI website
  • Coordinate events, seminars, and symposiums related to GHI objectives
  • Furnish additional research assistance as requested

Resources & Links

8
Google Doc
Social Media Handbook

Updated February 18, 2018 — guidelines for all platforms

Google Doc
Referencing Instructions

Standard citation and referencing guidelines

Link
Canva

Generate graphics for social posts, correspondence, and data visualizations

Link
Canva Tutorials

Official Canva learning resources

Link
Hootsuite

Centralized administration for Twitter and Facebook accounts

Link
Hootsuite Help Center

Official Hootsuite support documentation

Link
Mailchimp

Newsletter design and dissemination platform

Link
Mailchimp Getting Started

Mailchimp 101 onboarding guide

Onboarding — First Week Tasks

  • Master the referencing system (complete referencing assignment in week 1)
  • Develop competency in gathering authoritative background sources
  • Review the Social Media, General Research, and Grants handbooks