General Research / Outreach

The General Research/Outreach team manages GHI's public presence, social media, newsletter, events, and external communications.

Team Objectives

  • Strengthen GHI’s existing supporter network through regular updates on project activities, outcomes, and opportunities for engagement.
  • Expand GHI’s audience across diverse communities through outreach, communications, social media, and public-facing platforms.Expand GHI’s audience across diverse communities through outreach, communications, social media, and public-facing platforms.
  • Share accessible information about pharmaceuticals, essential medicines, global health policy, and health equity in ways that encourage dialogue and engagement.
  • Support scholarly publication efforts by assisting with references, citations, literature searches, formatting, submission preparation, and related editorial tasks.
  • Develop written materials for the GHI website, including project descriptions, blog posts, research summaries, team updates, tool explanations, and educational content.
  • Coordinate events, seminars, watch parties, symposiums, and outreach activities connected to GHI’s mission and current priorities.
  • Provide additional research, writing, administrative, and project-management support as needed.

Resources & Links

16
Google Doc
Social Media Handbook

Updated February 18, 2018 — guidelines for all platforms

Google Doc
Referencing Instructions

Standard citation and referencing guidelines

Google Doc
Group Leader Handbook

Updated July 2021 — guidelines for group leaders

Google Doc
General Team Handbook

General handbook for all team members

Google Doc
Referencing, Submissions & Publications Handbook

Guidelines for referencing, submissions, and publications

Google Doc
Project Manager Handbook

Guidelines and resources for project managers

Google Doc
Course Development Handbook

Guidelines for developing and managing courses

Link
Canva

Generate graphics for social posts, correspondence, and data visualizations

Link
Canva Tutorials

Official Canva learning resources

Link
Hootsuite

Centralized administration for Twitter and Facebook accounts

Link
Hootsuite Help Center

Official Hootsuite support documentation

Link
Mailchimp

Newsletter design and dissemination platform

Link
Mailchimp Getting Started

Mailchimp 101 onboarding guide

Link
HubSpot

Mail merge and CRM platform used by the team

Link
HubSpot 101

Getting started guide and knowledge base for HubSpot

Link
ClickUp

Project management software used for team coordination

Onboarding — First Week Tasks

  • Master the referencing system (complete referencing assignment in week 1)
  • Develop competency in gathering authoritative background sources
  • Review the Social Media, General Research, and Grants handbooks